As part of the sponsorship deal with SCC Napoli, the Floki Inu logo will feature on the back of the football team’s jersey and across many LED signs at the team’s home stadium. The developers of the Floki Inu (FLOKI) token have signed the sponsorship deal with Italian football giant SSC Napoli. FLOKI is inspired by Elon Musk’s pet dog that goes by the same name.
Napoli was launched in 1926 and has become one of the most popular professional teams in Italy and Europe. The club won its first Serie A title in 1987 led by the late global football icon Diego Maradona. Currently, it is sitting at first place in the league for the 2021-2022 season.
Here is SSC Napoli's official tweet about the partnership with #FLOKI.
Go and show them love, Vikings! https://t.co/cSfZxvkUCc
— Floki Inu (@RealFlokiInu) November 23, 2021
Based on a November 23 announcement from S.S.C. Napoli, the FLOKI logo depicting a Shiba Inu dog wearing a Viking helmet will get displayed on the back of Napoli’s jerseys and across LED signs throughout the team’s home stadium for the rest of the current season.
Most of the Napoli supporters who are investing in the crypto sector are “excited to see the club getting more involved with the industry”. One such supporter, Jay Cassano insisted on the significance of cryptocurrency partnerships in professional sports as a path to mainstream adoptions:
We’re seeing crypto companies and projects target sports wherever they can, from the NBA to European football leagues. Presumably, this is in search of wider adoption. Leagues like Serie A and La Liga have been much more permissive towards crypto sponsorships than, for example, the NFL.”
The Floki team now adds Napoli to its list of the partnered football clubs that include the Kerala Blasters that play in the Indian Super League and the Spanish LaLiga’s Cádiz. Floki seems to be following a similar route to the top cryptocurrency exchange FTX, which has strongly sought out many mainstream sporting partnerships in 2021.
Napoli did not say whether it is a multi-year sponsorship deal or how much Floki spent on this partnership. Notably, Floki’s marketing department noted in the announcement that the move was a significant part of the project’s ambitions to the “most known and most used cryptocurrency in the world.”
Floki Marketing Strategies
The Floki developers have been working relentlessly on a major marketing push since late September, with the project mentioning that they had allocated around $1.5 million towards advertising campaigns. Reports reveal that Floki Inu has targeted London as a major location with its branding featured across the transport services in the city.
Hey @cz_binance if Napoli beats your Lazio then @RealFlokiInu $FLOKI gets a multi pair listing on @binance … figure out the other side of the bet and I’ll take you on it!#BSC $BNB #sponsorship vs #flokiinu #partnership https://t.co/kJ9o87vS44
— Nick Hellmann (@CryptoHitmann) November 23, 2021
However, the advertisements have proven to be quite controversial and attracted the attention of the United Kingdom’s advertising regulator, the ASA. Based on a report from the BBC on November 19, the ASA stated that it was “reviewing a broad body of ads in this sector”.
The review comes to assess whether Floki broke advertising rules with regards to complex jargon and misleading information. Nonetheless, the Floki Inu team stated that its adverts were ‘legally cleared’ and have disclaimers about the volatility of the crypto assets.
Earlier in November, the Floki Inu team signed a sizeable endorsement deal with boxing star and 2-time world heavyweight champ Tyson Fury. As part of that promotion deal, Fury will feature in this project’s upcoming play-to-earn NFT game called “Valhalla.”
This Ethereum-based token launched in June 2021. Data from Etherscan shows that there are nearly 49,461 FLOKI hodlers, with the token’s fully diluted market capitalization standing at $1.8 billion.