Ducati has made a bold move towards the digital realm, indicating a major pivot through its recent collaboration with Web3 Pro, a prominent corporate white-label NFT solution provider. The motorcycle firm’s forthcoming ventures will utilize the power of Ripple’s blockchain technology, particularly the XRP Ledger, to increase innovation and create new opportunities in the digital space.
This partnership proves Ducati’s commitment to boosting its fan experiences via digital innovations. In the coming months, Ducati plans to roll out many Web3 activities. These activities include exclusive NFT collections, new digital aggregation spaces, and many opportunities to engage in activities that are similar to the Web3 universe, a reputable domain in the crypto space.
Ducati accelerates into the fast lane of WEB 3.0 by teaming up with Web3 Pro, embarking on digital space development, NFT collections, and elevating fan experiences through Ripple’s XRPL blockchain.
Collectibles. Community. Experiences. Ducati enters the #Web3 world with @Web3Pro_ & @Ripple, showcasing Ducati's past, present and future.
Registration goes live July 26. Join the waitlist now to stay in the know at https://t.co/eFRTFwdvWT pic.twitter.com/IWAHbM1Wfy
— Ducati (@DucatiMotor) July 20, 2023
Tracking Ducati’s Digital Evolution
Since the launch of the digital era, Ducati has proven its forward-thinking ethos by harnessing the power of technology to engage, nurture, and entertain its global fan base. Ducati’s digital milestones consist of selling its first motorcycle online in 2000 and later creating Desmoblog. The blog increased interaction between Ducatisti and the firm’s top management.
As technology kept evolving, Ducati managed to capitalize on most emerging opportunities, joining the world of social media and introducing official channels that currently serve as interactive platforms for millions of fans.
The implementation of connectivity systems has led to the development of smartphone apps that establish seamless communication with Borgo Panigale motorcycles, offering Ducatisti an array of functionalities. Through these apps, users can easily configure their vehicles, track performance metrics, and receive navigation instructions, enhancing their overall riding experience and fostering a deeper connection with their Ducati motorcycles.
Unveiling the MyDucati app also enhances the brand’s digital footprint by supporting direct connections between Ducati, Official Dealers, and Ducatisti.
In that context, Ducati CEO, Claudio Domenicali, explained the new venture:
“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.”
The Road To Web3
Ducati’s latest move into Web3 shows a natural progression in the brand’s digital Strategy. This move is now expected to preserve the joy of riding and sharing a user’s passion with the Ducati community while introducing new products and services created in partnership with Web3 Pro, a leader within the NFT space.
Ducati’s move into Web3 is an exciting chapter in the brand’s digital narrative, which promises to offer increased experiences for a new community of NFT enthusiasts and current fans.
While reiterating this enthusiasm, the CEO of Web3 Pro, Christian Ferri, said:
“The opportunity to work with such an iconic motorcycle brand is a dream come true for us. I am a passionate rider myself, so we felt like kids in a candy store developing a strategy to introduce the brand to a whole new audience. We’re extremely proud to be a critical part of Ducati’s NFT launch and look forward to creating more cool projects for their fans to engage with.”
The Automotive Sector’s Digital Shift
The move of Ducati into Web3 and the NFTs space represents a widespread trend in the automotive sector. Brands are mostly integrating digital technologies and strategies to boost customer engagement and expand their market reach.
As the Web3 era unfolds, many high-profile automotive manufacturers, such as Mercedes-Benz and BMW, are also recognizing the potential of blockchain technologies and NFTs, following the lead set by Ducati of venturing into the nascent space.
As brands keep competing to claim their stake in the digital space, the intersection between the automotive sector and Web3 is expected to rev up, powering a new wave of innovation and consumer engagement.
