Diesel, the international lifestyle brand, has partnered with the HAPE NFT project to drop a distinct nonfungible token (NFT) collection. Co-developed by Hape founder and creator, Digimental and Diesel’s creative director Glenn Martens, these NFTs offer both digital and physical perks. These two brands are kickstarting the partnership with the Diesel Genesis Hape, who is a Diesel ambassador within the Hape community.
Holders will enjoy both real-life and digital benefits. Here is what to know about the Diesel x HAPE NFT partnership:
What Does The Diesel x HAPE NFT Partnership Entail?
With its partnership with the HAPE NFT, Diesel is now marking its investment into the Web3 sector officially. For Diesel, that is both a technological, social, and Cultural Revolution. On the other hand, for HAPE, the new partnership enhances its presence in the digital fashion arena.
CEO of BVX OTB group, Stefano Rosso, stated:
“Technology is an important factor for the new generations in defining their personality and their way of interacting. We want to make fashion more open and innovative.”
Every nonfungible token in the collection will give the holders both digital and real-life benefits. Notably, this features a limited edition of the iconic 1DR POD crossbody bag. In that context, members will also gain access to exclusive events and other community benefits. Digimental said:
“Together we are building the future of fashion through shared creative vision, capabilities, and community activation. Partnering with Diesel reflects our strategic focus on collaboration and the potential for Web2 and Web3 brands to join forces to innovate together, creating new experiences and opportunities for consumers and brands alike.”
This partnership expands Diesel’s investments in the blockchain and NFT spaces. Diesel started its Web3 journey by creating a new division, Brave Virtual Xperience (BVX), meant to design products and experiences for games and the nascent metaverse space, including NFTs. Earlier in 2022, Diesel then unveiled D:VERSE, an NFT platform designed for physical and digital wearables with a digital community on Discord.
HAPE is one of Diesel’s first partnerships since then. Notably, Hape Prime’s initial drop of 8,192 NFTs on the Ethereum blockchain consists of 3D ape avatars. The blockchain startup develops digital fashion models in the metaverse featuring interchangeable accessories and clothes that brands can use to showcase their collections.
Furthermore, the startup recently unveiled a marketplace to advance its aim to develop the ‘fashionverse’. Hape designed and developed a huge splash when it launched at the beginning of the year and it now ranks as number 35 all-time on CryptoSlam’s list of collections.
Nevertheless, sales have dropped steeply since the launch. But, there are still business advantages to Diesel from the partnership. It enables the fashion brand to experiment with digital wearables in preparation for the metaverse.
When Will This Collection Drop?
For now, neither Diesel nor HAPE NFT has shared any specifics of the forthcoming drop. Nevertheless, the duo noted that Digimental and Stefano Rosso will co-host a Twitter Spaces forum at 6 pm CET on January 25. During that Forum, they will share additional details about the project and how users can invest in it. But for now, you can register your interest in the collection here: Hape.diesel.
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