Fujitsu Japan Ltd. has officially confirmed a partnership with the Kanazawa Institute of Technology’s Izuhara Laboratory. This partnership strives to integrate blockchain technology into a local cultural event, particularly NFTs.
The initiative will be a part of the “Kanazawa Tsukimikoro” illumination event, which is scheduled for October 20 to October 22, 2023. This event is well designed to excite attendees with lights and bridge the gap that exists between the digital and real worlds.
Growing The Scope: Technology Meets Tradition
The focus of this partnership lies in implementing the “Fujitsu Web3 Acceleration Platform,” a technological network that will power the issuance of NFTs during the event. These non-fungible tokens (NFTs) will be displayed via a specialized Augmented Reality (AR) application known as “Connect Kanazawa 2.”
Beyond the visual spectacle, the event strives to offer a multi-layered experience to the attendees. The participants will be granted a distinct, immersive journey by integrating projection mapping technology with a live piano performance.
Moreover, an AR component will invite interaction. Event-goers who view this site via the dedicated web application on their smartphones will encounter a virtual rabbit. Tapping on the digital creature will award them an NFT that consists of the rabbit set against the active backdrop of projection mapping.
Societal Effect And Future Directions
Nevertheless, Fujitsu Japan and the Kanazawa Institute have their focus set on more than only an isolated event. On that note, the long-term goal of the initiative is to explore the practical applications of NFT technology in developing local services. It strives to attract new interest in the Kanazawa region, a town that is famous for its tradition and cultural significance.
Professor Ritsuko Izuhara who works at the Kanazawa Institute of Technology insisted on the societal goals, saying:
“We aim to solve societal issues through industry-academia-government collaboration. We hope to provide visitors with a special experience that will attract new interest in the Kanazawa region.”
Addressing general societal issues such as dropping birth rates and aging populations, this initiative is part of a bigger effort to leverage digital technologies to provide viable solutions. Fujitsu Japan has already launched projects to rejuvenate local communities by boosting a stronger relationship with non-resident populations.
Japan Metaverse Economic Zone
In March, a consortium of leading Japanese firms, including Fujitsu, confirmed the formation of the “Japan Metaverse Economic Zone.” The objective of the new zone is to establish a structured strategy for these corporations to explore opportunities in Web3 marketing, customer experience enhancements, and labor reform.
This pact was officially sealed on February 16, and it comprises an assortment of notable companies, including Sumitomo Mitsui Financial Group, JCB, Sompo Japan Insurance, Toppan, Mizuho Financial Group, Mitsubishi UFJ Financial Group, Resona Holdings, Fujitsu, and TBT Lab.
Seen as a versatile Metaverse platform, this virtual sector will be located in a digital world named Ryugukoku. This operation and design of the virtual economic zone will be handled by JP Games.
