NHL Introduced NFT Highlight Hub

NHL Introduced NFT Highlight Hub

In a new development for hockey fans and enthusiasts, the National Hockey League (NHL), in collaboration with the NHL Alumni Association (NHLAA), NHL Players’ Association (NHLPA), and Sweet, a top-tier digital collectibles platform, recently introduced NHL Breakaway.

This all-new digital collectibles highlight platform is designed to offer fans and collectors a highly interactive experience, enabling them to trade, collect, gift, and display notable NHL highlights and participate in different challenges for exclusive rewards. This move sees the NHL join the growing trend of engaging sports fans with digital collectibles.

A Close Look Into Main Features Of NHL Breakaway

To deliver an optimal user experience, NHL Breakaway has been created with the following main features:

Trade Lounge

The platform section is an integral point for fan interactions. Here, the collectors can trade packs and highlights, insisting on their favorite NHL plays and players. Search and filter options let users navigate available highlights for trading and view their personal transaction history.

Public Profiles

This feature offers the platform a social flavor. The users can show off their hockey fandom by incorporating their distinct collectibles into their NHL Breakaway profiles displaying their enthusiasm for the sport.

Source NHL Breakaway
Source NHL Breakaway


The platform incorporates multiple challenges linked to completing particular set categories like team sets, highlights, and NHL player sets. Completion of the challenges leads to special rewards, including real-life NHL experiences and some exclusive packs.

NHL Executive Vice President of Business Development & Innovation, David Lehanski, insisted on the league’s dedication to developing fan-centric digital collectibles, stating:

“We’ve been committed to developing digital collectibles designed and customized for the NHL and wholly focused on connecting with hockey fans in the most authentic and engaging manner possible.”

Platform Development: Early Adopters and Future Directions

Months before the official roll-out of NHL Breakaway, the platform opened its arms to the early adopters, recognizing them as “Founding Fans.” Feedback from the inaugural users plays an integral role in defining the future trajectory of the platform, about relevance and engagement for all Web3 collectors and fans.

With that initiative, NHL Breakaway sets a course for boosting fan interaction within the hockey world on the back of digital collectibles and immersive experiences.

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