Vera Bradley, the lifestyle and fashion accessories brand, has decided to enter the Metaverse and develop a variety of NFT collections. The genesis NFT collection is now live and celebrates 40 years of fabulous fashion.
Notably, the ‘Heritage Pass’, which is the debut NFT collection, works as a Mint Pass. Not just that, but every one of the 440 NFT tokens comes with a physical, limited-edition ‘Jilly Bag’ in one of the four heritage prints. You can now purchase your Vera Bradley NFT for $82 (0.045 ETH). Vera Bradley is joining the Web3 world, with a great utility NFT.
Vera Bradley Overview
Launched in 1982 by close friends Patricia R. Miller and Barbara Bradley Baekgaard, Vera Bradley is a household name in the designer fashion sector. It has a strong focus on women’s luggage, handbags, fashion accessories and a lot more. Notably, the brand has a global following.
People associate the Vera Bradley name with colorful, innovative designs and patterns, along with high quality. Now, it has decided to enter the Web3 world with the introduction of The World of Vera Bradley.
The website says:
“Together, we are Vera Bradley, and we look forward to bringing our colorful world to life in Web3, where we can pioneer new opportunities for women today, tomorrow, and for years to come.”
The Vera Bradley NFT Heritage Pass
Vera Bradley is famous for their Jilly bag and the iconic patterns that adorn them. Thus, with the Heritage Pass, buyers will get one of four surprise exclusive patterns. Moreover, each of the 440 NFTs is redeemable for a physical version of their bag.
Moreover, early adopters will get early access to buy the second NFT, launching in October, before anybody else.
The Forthcoming Second NFT Collection
The second NFT drop by Vera Bradley is named The 1982 Collection and has 1,982 generated backgrounds, made from 40 archived prints. The collection commemorates the year Vera Bradley was launched and it costs $19.82. These nonfungible tokens are available from October 1 to the 2nd for presale (Heritage Pass holders). Nevertheless, the public sale starts on October 3, 2022.
Integrating original prints, including rare signature pink prints in honor of National Breast Cancer Awareness Month, and generative technology, this is an incredibly unique NFT collection.
Vera Bradley NFTs Set To Support Cancer Charity
Interestingly, 100% of primary net proceeds from the Heritage Pass and second NFT collection, will support The Vera Bradley Foundation for Breast Cancer.
VP of Marketing at Vera Bradley, Jennifer Bova, said:
“With the launch of the World of Vera Bradley and our first NFT collections, we will create an authentic and connected community of digital asset holders through innovation, vision, and a consumer-first approach. This is another experience to strengthen Vera Bradley’s sisterhood, utilizing Web3 and fundraising for the Vera Bradley Foundation for Breast Cancer.”
Fashion is a thriving market in the NFT space. Hence, an increasing number of firms now realize the full potential behind the technology. In the coming years, it could become a valuable market for the fashion sector. To learn more about this project, review the Vera Bradley website.
